Inflame, a brand of burn products, is Joinconcept’s first all-around project: it involves packaging and repackaging, logo adjustments, communication materials such as digital invitations, business cards and animated email signatures, product photography, editorial design for a catalogue and flyer, and designed a trade fair exhibition stand.
Clarity and balance were our main concerns when redesigning the Inflame logo, modernising it without losing its current recognition in the retail market.
Throughout this new, stronger and more impactful concept for Inflame, we let the product’s characteristics and visual aspects take the spotlight on the packaging, letting them speak for themselves. We have also designed a clear iconography that follows the image of the product, helping the consumer to perceive all the qualities and benefits of what they are buying.
Following this line of thought, we designed an exhibition stand for Inflame’s debut at SPOGA+GAFA2024, the world’s largest garden and BBQ trade fair. Using the brand’s main colours, we blended actual product with the packaging to engage with the visitors on both a visual and sensory level.
To complete the visitor experience and make the brand even more memorable, we prepared a tote bag with the logo and designed a small box of matches. These, along with the flyer, were handed out as complementary gifts.
