The collaboration with this client began when we won the competition for the symbol to celebrate the 75th anniversary. Drawing from the existing brand, its values, and language, we developed a comprehensive visual identity, including a brand book guideline and its application across various media.
Later, we took on the challenge of creating physical and digital Christmas cards for employees and stakeholders, highlighting Luís Simões’ core values: sustainability, digitalization, and evolution. In this way, through graphic design, we not only paid homage to the past but also laid the groundwork for an innovative future.
