For Neutech, we rebranded its packaging with a focus on the product, presenting its details in an elegant setting. The contrast between the black and silver-plating effect delivers a feeling of sophistication and enhances the image of small, everyday appliances. The enlarged pictures of the product and detailed icons convey durability and usability. The packaging was developed to include a brief presentation of the product in five different languages.
We then photographed the Neutech products in a kitchen setting, playing with light, placement, and shadow to obtain sublime images that convey the uniqueness of the brand. Following the same guidelines, we designed a brochure using these images. The result is a high-end catalogue with incisive copy and even more incisive visuals.
