Fun, colourful and eye-catching: SUNBAY has arrived in stores just in time to join you this summer.
SUNBAY is a brand we designed from scratch so every colour, illustration and photograph would radiate that summer feeling everyone is always eager for. We created the name, designed the identity, packaging and communication and did a photoshoot on the beach to officially mark the start of the most popular season.
Working closely with the client’s sourcing team, we developed a colour scheme for the products so they would reflect the proposed identity. This means that every SUNBAY product shares the same visual language.
We also developed online and offline communication for social media, outdoors and catalogues to celebrate its launching day.
